What's The Best Way To Sell Your Property?

In today’s real estate market, land is a great investment. Even more, selling undeveloped land is pretty straight-forward, considering sellers don’t typically have to prepare it for development or construction. Instead, those tasks are passed onto to whoever purchases it. With that in mind, however, there are few things you may want to keep in mind when it comes to the best ways to sell your property.  

The Best Way To Sell Your Property

Establish A Strong First Impression

When it comes to selling land, first impressions are everything. Take the time to imagine how your land looks through the eyes of those seeing it for the very first time. While prospective buyers don’t expect a plot of land to be perfect, they do want to see its potential. Before you put your property up for sale, it’s important to make sure it's presentable. Do this by removing any trash or personal items, hazardous or unsightly trees, overgrown plants, and more to ensure it looks its best. 

Eliminate Potential Problems

Buyers don’t want to purchase land that comes with any disputes or problems. If there are any issues related to your property, make sure they are resolved before putting your land up for sale. This includes sitting down with any neighbors you may be at odds with and working out certain disputes. You may also want to hire a surveyor in order to obtain the exact boundaries of your property. Eliminating potential problems such as these will pay off in the long run when it comes to closing a deal. 

Do Your Research

When you’re selling a plot of land, it’s important to do your research to ensure you list it at a reasonable price. Why? Take into consideration any developers that may have to anticipate future costs associated with developing it. By contacting local utility departments such as power, water, communications, and sewage, you can determine the possibility of having them added to your property. You should also find out if there are any zoning issues with your property as zoning ordinances vary depending on location, development, designation, and more. 

Choose Your Price Carefully

Pricing is important when it comes to attracting potential buyers. If your land is priced too high, it may take longer to sell. If you price it too low, you may not get what it’s actually worth. When it comes down to it, putting a price on land is much trickier than putting a price on a home. The price you ultimately pick can vary greatly depending on the intended use of a buyer. Multiple home development can bring in a higher price per acre compared to a buyer who plans to build a single home on it. That’s why you should understand the real estate market and the reasons people are purchasing land in your area. 

Anticipate Questions

No matter the buyer, potential investors will have a wide variety of questions when it comes to purchasing your land. By anticipating these questions, you will not only save time, but you will also be able to answer them successfully in your favor. For example, potential buyers may want to know:

·        How is the property accessed? 

·        Are there any water features?

·        Are utilities available to the property?

·        And more...

Use Online Listings

When it comes to selling land, you need to understand your target market. You don’t want to advertise your undeveloped property using a platform that markets houses. Instead, you need to market your land directly to land buyers. While online listings play an essential role in selling your property, you should make use of the right tools and platforms to target the people who are buying land - not homes. Rather than focusing on traditional MLS listings, you should consider platforms like Land Resellers that are specifically designed for selling land. 

Develop A Marketing Strategy

Taking a few photographs and uploading them to multiple websites isn’t enough. Since selling land is different from selling houses, you don’t have the architectural beauty, spacious rooms, and high-end amenities to show off. That’s why it’s important to be very intentional with the pictures you do take. This includes different angles, seasons, and perspectives that potential buyers come across with your listing. It’s also important to keep in mind that first impressions are everything when it comes to photos. That’s why every image must have a specific purpose. 

Furthermore, you need to take the time to develop a good marketing description. Since potential buyers will be searching through hundreds of listings that all look the same, your description needs to catch their attention. A headline is a great place to start when it comes to giving them as much information upfront as you can. 

Use Social Media

Social media is one of the most effective ways to expand your land listing and reach a broader audience. However, it’s important to choose a platform wisely. Facebook and Instagram are great for sharing photos and videos of your property. When you post a listing, make sure to maintain a level of personality and keep it engaging. A social media post isn’t a print advertisement. While it’s important to include key details about your property, it’s better to talk about what people may like about it and reply to any comments you receive to keep people engaged. 

Land Resellers

Buyers are out there looking for a piece of land just like yours. That’s why it’s important to consider the tips mentioned above to see what areas you can improve upon to generate more interest in your listing. By making just a few adjustments, you can get your property in front of the right buyers and maximize potential profits. 

At Land Resellers, we’ve developed an effective and affordable way for buyers and sellers to come together. With detail-rich listings, you can share important information like land type, location, acreage, price, and other specifications. As a prominent real estate network, we make the process of posting and browsing land listings easy in all 50 states.  

To learn more about how we can take your listings to the next level with an impressive array of features to highlight your property, visit our online marketplace to get started today!

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