While land comes in all shapes and sizes, the art of listing it for sale follows the same basic rules — whether it’s a large farm in Nebraska, a sprawling ranch in Montana, or a 5-acre plot in Idaho’s countryside.
If you think of your land listing as equivalent to selling a home, then you need to impress potential buyers by catching their eye to convince them to click on your property page via a Google or Land Resellers search.
Make A Great First Impression
When creating a land listing, start by adding the most impactful photograph as your featured image. This will be the first thing potential buyers see and could mean the difference between them clicking on your listing or scrolling past it. You’ll also want to include plenty of other photographs to help a buyer visualize your land. However, you don’t want to use blurry shots captured on your smartphone. Instead, higher-resolution images will make a better first impression. Additionally, you should take the time to organize your images in a way that helps to describe to a buyer what they are looking at.
Create A Virtual Property Tour
Adding a virtual tour of your property to your listing helps potential buyers to explore your land with a realistic walk-through experience from the comfort of their own home. Hiring a professional to create a well-produced video tour of your property using drone footage and views of the surrounding area is well worth the money because buyers love it, which can mean a higher return on investment. The best part? You can easily share your tour via email, social media, and more. At Land Resellers, you can easily embed a virtual tour to make your property listing more appealing.
Details Matter
The last thing you want is for your land listing to be vague. Take the time to provide everything a potential buyer will want to know about the land, its surroundings, attributes, and more. Location matters, too, as people will want to know exactly where your land is located and what amenities and attractions are located nearby. At Land Resellers, you can include maps, satellite images, and additional documents that allow you to plot property boundaries and provide plenty of information for potential buyers.
Make It Unique
Writing a custom title for your land listing will help it to stand out from the rest. To do this, take the time to think about what would catch the eye of a potential buyer. For example, consider the two following titles to see which one you are more likely to click on.
- “2.76 Acres In Casper, Wyoming.”
- “5 Acres of Rare Wyoming Riverfront Property with Breathtaking Views and World-Class Fishing!”
In short, the more unique and detailed your land listing, the higher the chances of capturing the attention of potential buyers. High-quality content is king, so focus on all the aspects of your land to tell a complete story that not only wows but answers any questions a potential buyer might have about your property.
Additional Land Listing Tips
- Make sure your property description is at least 200 to 300 words long.
- Include 5-20 photographs of your property.
- Hire a professional to create a high-quality video tour of your land.
- Provide a location map or satellite image of your property.
- Check your listing inquiries often and respond in a timely manner.
Land Resellers
At Land Resellers, it’s our goal to connect land buyers and sellers by delivering the best advertising and search experience possible. That’s why we recommend utilizing the tips mentioned above to ensure your property gets in front of as many prospects as possible!
To learn more about how we can take your listings to the next level with an impressive array of features to highlight your property, visit our online marketplace to get started today!